In this episode, Richard Longstreet sits down with Nick Synnott to unpack what effective marketing really looks like for boutique consultancies. With experience supporting consulting firms of all sizes, Nick shares practical, honest advice on how to build a brand, develop a marketing strategy, and create content that actually drives commercial conversations.
They explore why many consulting leaders are still sceptical of marketing, how to approach ROI with the right mindset, and what differentiates firms that get it right from those that don’t. If you’re a founder, marketer or commercial leader at a boutique consultancy, this episode offers clear, actionable insights that can make a real difference.
Episode Overview:
[02:11] Does your work go beyond traditional marketing to include internal operations too?
[03:58] Why do consultancy founders struggle to see the value in marketing?
[06:30] What’s the biggest misconception consulting founders have about marketing?
[10:50] How should boutique firms realistically approach ROI timelines?
[13:36] Can you be successful in marketing on LinkedIn?
[18:30] How much of your work is brand building vs. targeted account-based marketing?
[21:08] With so many boutiques in the market, how can firms genuinely stand out and differentiate themselves?
[23:49] Where should consultancies start when building a marketing strategy?
[25:49] What makes content actually resonate with clients?
[28:56] Are podcasts and webinars really worth the time for small firms?
[38:31] Where can boutique consultancies make their marketing budget go further?
[44:06] Which consultancies are doing a great job converting marketing engagement into sales, and where are others falling short?
[46:58] What do you know now that you wish you’d known at the start of your career?
[47:56] Are there any horror stories from your career?
[51:24] What’s the biggest learning you’ve had of your career?
A big thank you to Nick for your insights – it was brilliant to have you on the show! Find out more about our guest:
- Connect with Nick Synnott
- Follow Create Engage on LinkedIn
- Visit their website
Hosted by Tarka Talent
Tarka Talks is hosted by Tarka Talent, leading management consulting recruitment agency. Find out more about our work and get in touch for support with your hiring needs.
