In our last episode of the season, Richard Longstreet sits down with Toby Parnell, Founder of majaco, to unpack what it really takes to build a high-performing consultancy that puts outcomes first.
Toby shares the honest story behind launching majaco in 2019 with no business plan, just a drive to get hands-on with operational problems and create tangible value for clients. Fast forward five years, and majaco is a thriving consultancy helping food and FMCG businesses scale operations, reduce waste, and drive profitability, all while building a team culture rooted in autonomy, integrity and long-term thinking.
Episode Overview:
[00:50] Why Toby started majaco
[02:46] Early-stage vision and how defined it really was when launching the business
[03:48] How Toby landed majaco’s first client
[06:52] Building the team in majaco’s early days
[10:20] Approach to building the majaco team
[13:15] Building majaco with a flexible team model from the start
[16:29] Articulating majaco’s value proposition to new clients as the business grows
[18:00] Structuring fees based on value delivered
[19:16] Justifying a value-based fee model to clients
[22:29] Building a culture focused on outcomes
[25:15] Shaping culture intentionally vs. letting it grow organically
[29:47] What majaco looks for in a new hire
[30:58] How majaco goes about recruiting and new hires
[34:02] The interview process at majaco
[34:56] The majaco elevator pitch for potential hires
[39:36] What is the biggest learning from your career?
[41:16] Do you have any horror stories from your career?
[42:16] What do you know now that you wish you’d known at the start of your career?
A big thank you to Toby for your insights – it was brilliant to have you on the show! Find out more about our guest:
- Connect with Toby Parnell
- Follow majaco on LinkedIn
- Visit their website
Hosted by Tarka Talent
