In this episode, Richard Longstreet is joined by Rebecca Ferguson, Co-Founder of Kindred, to explore how the consulting industry is evolving in the face of AI, shifting client expectations, and changing team structures.
Drawing on her experience across the Big Four, in-house roles, and now leading a boutique consultancy, Rebecca reflects on why human connection, behavioural insight, and storytelling are becoming more critical than ever. They discuss the future of the consulting talent pipeline, how small firms can compete on depth and impact, and why the firms that thrive will be those that focus on outcomes, not just process.
Episode Overview:
[04:25] How is AI reshaping the traditional consulting pyramid model?
[06:21] As data becomes commoditised, is storytelling the new consulting superpower?
[09:03] How has time in industry shaped your view of consulting’s value?
[10:40] Has the value consultants bring to clients changed over time?
[12:18] Is the consultant–client relationship more collaborative in smaller firms
[13:19] Do smaller consultancies focus more on client outcomes than process?
[15:28] Do you think AI will change what Clients want from Consultants?
[17:47] What does the future talent pathway in consulting look like in an AI-driven world?
[21:10] What are consultants getting wrong in how they use AI with clients?
[28:26] An inside look at the team and business behind the brand
[30:40] Looking for the right candidates
[32:55] What Kindred look for in a new hire
[34:28] Why should someone want to join Kindred?
[35:39] What is the biggest learning from your career?
[38:25] Do you have any horror stories from your career?
[40:03] What do you know now that you wish you’d known at the start of your career?
A big thank you to Tim for your insights – it was brilliant to have you on the show! Find out more about our guest:
- Connect with Rebecca Ferguson
- Follow Person Ham on LinkedIn
- Visit their website
Hosted by Tarka Talent
